Professionalize, improve and build: these are the three career propositions we have formulated within the discipline of Marketing, Sales and Communication. In order to actually exert influence and leadership, you need to be one of the best in your field. In order to get to the top, you have to be able to bridge the differences. Both vis-à-vis the market and within your own organisation.
Marketing, Sales & Communications
From expertise to leadership
We map out a candidate's career development, from Campus to the top. Generally speaking, we distinguish three steps in a professional career in the Marketing, Sales and Communication discipline. Top talents (academic higher education) who aim to become the best in their field can learn the tricks of the trade in a leading organisation that is connected to our talent network. Think Unilever or Ahold. Five to ten years later, you can decide to move to a different company. Work on the basis of your knowledge and experience to enable organisations to improve their performance in terms of your professional discipline. For instance, to operate with more customer focus. In the next step, you build up something out of nothing. This requires real leadership qualities. Wieke Janssen, partner: "It goes from expertise to empathy to leadership. Successful people don't take themselves as a starting point. In this discipline, you need to be able to connect with people. Be able to realise changes in a way that is accepted by those involved. This is different to playing politics, serving your own interests. The essential issue is choosing the position in your career that fits your development requirement. What are you missing, what is required and what do you want for yourself? We can help with this."
Insight into ambition
Rakhal van Orshoven: "We start by getting a clear picture of your ambition and which competences this ambition requires. We subsequently indicate which role in which organisation matches this ambition and which step you could take at present. The important thing is that in terms of the details of the actual job, we have a very good picture of what is going on in the market and how the companies in the sector function. This way, we can make a very well-argued case why a candidate with a very specific wish should not take the step of working for Albert Heijn for the moment. Indeed, in about half the talks that we have with candidates, we advise to ‘stay put'. First get a good first-hand experience of everything. Leadership is entirely different to being good at your job. The capacity to influence people is of crucial importance, particularly in times like this, when markets and organisations are becoming increasingly complex."
Executives and senior management
When recruiting candidates at the highest level, we regularly - besides conducting a media search via the well-known Ebbinge advertisements - utilise our database. Our activities in the area of Executive Search are very effective: we know just about everyone. Wieke Janssen, a marketer in heart and soul, has a good idea why this activity works: "If one of our people from Executive Search is on the line, people are more than prepared to listen. In many cases they have gotten to know us up close on an earlier occasion, for instance during one of our information evenings about career development, or one of the sessions that we organise in collaboration with our clients."
Examples of assignments
Various examples of recent assignments show just how broad our field of activity in this discipline is:
Manufacturer & Retail
FMCG
- PepsiCo - Senior Brand Manager
- Hero - Trade Marketeer
- Sara Lee - Senior Brand Manager
- Nolet - Brand Development Manager
Durables
- Hunter Douglas - Product Manager Luxaflex
- Nike - Sales Manager
Retail
- Ahold - European Sourcing Manager
- Albert Heijn - Brand Manager Private Label (AH Excellent)
- Transavia.com - E-Commerce Manager
- Vedior - Marketing Director
Business Services
Finance
- ING - Senior Marketing Strateeg
- Fortis (ICS) - Marketing Manager Visa & Mastercard
- Menzis - Commercial Manager
Technology
- TNO - Commercial Manager
- Microsoft - Marketing Manager
- Essent - Channel Manager
- GD Deventer - Marketing Director
Advice
- VODW - Marketing Consultant
- Allen & Overy - Manager Business Development
